Red Apples: For A Cause

Few days ago, Apple launched another color for its current iPhone 7 and 7 Plus line-up: RED. This is a great addition and a set of specific users will get their hands itching just to own one. In fact, it became very popular in China, as red symbolizes good fortune and joy.

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The real deal? Apple will share a portion of their proceeds with every purchase of this special edition iPhone, in partnership with Global Fund, to fight AIDS in Africa. That’s right. You are buying and at the same time, helping others. The number of cases escalate every year and this is Apple’s take on corporate social responsibility. Not long ago the company also sold limited edition red iPods which also contributed to the greater benefit of humankind.

The Cupertino-based company has started selling these Red branded iPhones in more than 40 countries. It will be available in 128GB and 256GB storage.

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